BluWood: No More House of Blues?

by Roberta Murphy What if there were a wood treatment that not only disgusted termites, but repelled mold and fungus as well? This dream is now a reality at least for those fortunate custom home builders and remodelers who are able to demand their choice in wood. Though it makes for colorful framing (think Smurf blue), Bluwood has captured the interest of homeowners who wish to avoid the hazards of…

March 11, 2007
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MLS Listing Chains

by Roberta Murphy There has been much discussion lately regarding the nefarious practice of agents cancelling real estate listings and relisting them at the same price the same day to create more attractive market times. That practice is forbidden by most MLS systems, including the San Diego MLS (Sandicor), but I am beginning to wonder if there might be a way to put this crime to good use. What if…

March 4, 2007
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Gotta-Haves and Upgrades for Luxury Homes

Luxury Closet
March 1, 2007

by Roberta Murphy Upgrades anyone? Last night, I spent a fun evening with an interesting Carlsbad Realtor who probably set a world record in San Diego luxury home upgrade sales in the late 1990s into 2003. Shara’s experiences in new luxury home sales will be an article for another time, but I thought it might be important to peer into the current hot items being demanded for new luxury homes….

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The Snoring Room

Snoring Room
February 28, 2007

by Roberta Murphy While going through a luxury home in Del Mar recently, our client was surprised to discover a snoring room off the opulent master suite. It measured perhaps 8 by 10 feet, and was furnished with a simple twin bed, a lamp and an easy chair. The room bore no resemblance to the larger bedroom, and at first glance might have been perceived as the proverbial dog house…

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Variable and Value Range Pricing for Homes

Value Range Pricing
February 26, 2007

Many real estate agents, home sellers and home buyers roll their eyes and shrug their shoulders when the subject of variable or value range pricing for homes is discussed. This value range property pricing strategy has been successfully used in the San Diego real estate market since the mid-1990s. In those days, it was an innovative vehicle used to bridge the gap between sellers wanting yesterdays prices and buyers demanding…

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Luxury Home Digest a Carnival Winner!

We didnt win dinner out, but a dozen roses were awarded for our recent real estate Home Pricing Dangers article. The Real Estate Carnival was hosted by the Pittsburgh Homes Daily and offers up some juicy real estate reading. A deep thanks from us all to PHD editor Robert Melton, who spent hours during a raging snow storm going through the competing real estate articles. If such things were possible,…

February 19, 2007
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The Ultimate Valentine Bath

Proposed by Roberta Murphy It’s probably unrealistic to wish for one of these on Valentine’s Eve, but it never hurts to dream (or hint!). I love the sexy looks of Jan Puylaaert’s illuminated tub, but Kohler with its patented SOK Tub for Two probably takes the honors. Note how it can be filled from an overhead fixture—and how champagne bubbles are generated with the touch of a switch. Kohler’s exquisitely designed and…

February 13, 2007
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Home Pricing Dangers

real estate pricing
February 10, 2007

by Roberta Murphy Real estate pricing has become a minefield… particularly for homebuyers and homesellers in volatile markets such as California, Nevada, Arizona and other former hot spots. As real estate markets shift, the old comparable sales model for offers and pricing may no longer be quite so valid–and could in fact be dangerous. If sellers overprice their properties–based on prior sales that may have occurred some months ago–they run…

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Prestige Index: San Francisco

The San Francisco real estate market is almost one unto itself. But that is another article for another day. What we are reporting on is First Republic Banks Prestige Index, which covers the huge California real estate market. And this final article in the series focuses on the results for upscale home in the San Francisco metropolitan real estate market. The perpetually hot (huh?)San Franciso Bay area rose a slight…

February 7, 2007
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Prestige Index: Los Angeles

by Roberta Murphy With a drumroll, lets reveal and discuss the results of First Republic Banks Prestige Index for Los Angeles, California. Our earlier article about San Diegos Prestige Index offered some interesting data. Hopefully our report on the Los Angeles luxury home market wont disappoint! As might be expected, the pace of luxury home appreciation in Los Angeles has cooled somewhat, but is far from being in the tank….

February 5, 2007
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