Show Me the Money: San Diego

by Roberta Murphy

San Diego skylineIts always interesting to know how metropolitan communities stack up when it comes to median household income, and San Diego is no exception.

There were a few surprises.

I had no idea Carlsbad would outrank Encinitas, or that Poway would beat out Coronado. San Diego is full of surprises.

When to comes to compiling such reports (and a host of others), there is no finer source than the San Diego Business Journal. Their data is fresh, well-researched and provides some interesting reading.

This latest report regarding median household income within San Diego Countys incorporated cities is no exception.

Cities Of Interest: 2007 Population: Median Household Income :
San Diego 1,326,837 $61,043
Chula Vista 227,723 68,497
Oceanside 176,644 62,271
Escondido 141,788 60,639
Carlsbad 101,337 90,115
El Cajon 97,255 50,433
Vista 94,962 60,757
San Marcos 79,812 68,109
Encinitas 63,259 86,444
National City 61,115 41,959
La Mesa 56,250 55,667
Santee 56,158 74,321
Poway 50,830 93,542
Imperial Beach 27,709 43,355
Lemon Grove 25,451 57,000
Coronado 22,957 91,748
Solana Beach 13,418 102,810
Del Mar 4,548 108,635

Note: Rancho Santa Fe and La Jolla were not included, as Rancho Santa Fe is not an incorporated city and La Jolla is part of the City of San Diego.

This article has 6 Comments

  1. Roberta – wow, when I lived in San Diego, Oceanside was still a small little unknown area. I worked in Chula Vista when I first moved out there and I cannot imagine how congested it is now with over $200,000 residents!I am not surprised though about Poway, we have some friends that live up there and are pretty well off. When I first visited their “mansion”, I was blown away because Poway is much more luxurious than I thought it would be. But I am still partial to Coronado, as I worked out there for a year or so and fell in love with the place. My husband was a pilot in the navy at NAS-North Island before they got rid of the Hooves so we traveled to Coronado daily. The month after we moved they got rid of the toll so we never got to enjoy driving into Coronado with out paying $1. 🙁

  2. Jennifer–You do/did know San Diego:

    1. Downtown Oceanside has turned into a beach boomtown, with high rise multi-use buildings, new resorts and upscale residential development.

    2. Chula Vista has undergone enormous (and very fast) development. With the market collapse, Chula Vista joins other South Bay developments in their real estate struggles.

    3. Poway is a luxurious surprise for many.

    4. I, too, love Coronado. It is a quaint village that is so close to downtown San Diego, yet feels as if it belongs to another era. Come back to visit and cross the Coronado Bridge!

    5. Jennifer, why not come back for a visit to San Diego. I think there are other areas you need to re-discover! Let’s meet for lunch.

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