Taking BMW to the Matte

Matte Gray BMW M3
BMW M3 Matte Gray

by Roberta Murphy–I’m not really into the luxury of high maintenance–especially when it comes to cars.

But could this this gun metal grey BMW that is otherwise not as the Frozen Gray M3 Coupe be an exception?

It’s a sexy, slinky-looking car to be sure, but the exterior maintenance is sure to be a pain. Owners must fill out a special stack of paperwork before taking possession of their new matte gray machine.

This “maintenance” agreement demands that the M3 never be polished or waxed, run through an automatic car wash, or even be vigorously rubbed. Furthermore, new caretaker is to immediately remove splatted bugs, bird poop, tree sap and fuel spills with a soft sponge.

All in the interest of maintaining that frozen gray M3 finish.

Furthermore, BMW is very clear that the warranty for the M3 will not cover any damage due to owner neglect. Additionally, all exterior repairs must be performed by an authorized BMW shop.

And what if you refuse to sign the agreement?

It seems you can forget about getting one of these cars–unless, perhaps, it is via a resale.

I’ve heard this custom matte paint runs runs around an extra $5000. Would that sex appeal be worth the extra cost–and perhaps even more important, the strict maintenance?

 

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