Luxury Home for Jets and Toys

by Roberta Murphy Even private jet owners from Dubai might want to stop in Carlsbad, California for fuel, red carpet service and a concierge service second to none. Celebrities, business tycoons and savvy fliers already know about the Premier Jet facility at the McClellan-Palomar Airport and the buzz is starting to spread. With U.S. Customs opening an office at Palomar in June, a $24 million facelift in the works, and…

April 29, 2007
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Avoid These Home Buyers Like–the Flu

Home Buyers
April 7, 2007

by Roberta Murphy   Todays real estate market is different for all, including luxury home sellers, their agents and home buyers. Though multiple offers have returned on a selected basis in the San Diego and Manhatttan real estate markets (well-priced, well-located and well-appointed homes), it is still a buyers market. And with many buyers returning to these markets, sellers and their agents need to be wary of certain types of…

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La Costa Dream Home

by Roberta Murphy Its no secret that I am a fan of the Chopra Center and of the La Costa Resort and Spa or that I am a Realtor living in this coastal Carlsbad paradise. I have a special affection for the old Rancho La Costa and for the legendary homes surrounding the La Costa golf course. And we just obtained a listing for a very special La Costa property….

April 2, 2007
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Short Sales in the Luxury Home Market

Short Sale
March 25, 2007

by Roberta Murphy Some of the more difficult listing appointments our group encounters these days are ones that involve short sale conditions. In this situation, the seller owes more on the property than what it is worth in the current market. A year or so ago, we were having to explain how short sales worked to anguished sellers. These days, sellers call us, say they are underwater with their mortgages,…

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Variable and Value Range Pricing for Homes

Value Range Pricing
February 26, 2007

Many real estate agents, home sellers and home buyers roll their eyes and shrug their shoulders when the subject of variable or value range pricing for homes is discussed. This value range property pricing strategy has been successfully used in the San Diego real estate market since the mid-1990s. In those days, it was an innovative vehicle used to bridge the gap between sellers wanting yesterdays prices and buyers demanding…

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Are Buyers Liars?

by Roberta Murphy I attended a San Diego real estate luncheon today and was handed a booklet with identical questions posed to agents along with their printed answers. The questions were solid and most of the answers made sense. But I nearly choked on a piece of broccoli when I read this statement from a well-known agent in our area: œBuyers are still and always will be liars. Dont talk…

February 20, 2007
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WHAT’S HOT/NOT IN HOMES THIS YEAR

kitchen home decor
January 5, 2007

by Roberta Murphy People are always wonder what’s in and what’s out in home decor. Paint colors may change yearly, but key ins and outs center on how we live our lives. What’s in and what’s out for home building, home improvements and home decor? What are today’s pickier homebuyers seeking? What are Realtors and decorators and savvy home remodelers suggesting to their clients? WHATS IN: Natural flooring: Think (certain)…

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United States a Bargain for $1 Million Homes?

Bargain Townhome
December 27, 2006

Thinking of buying a well-located $1 million luxury flat in London, Paris or Tokyo? Think you’ll get a bargain?Think again: 1. In London, you’ll get 328 square feet. 2. In Paris, you’ll do better with 522 square feet. 3. In Tokyo, you can really spread out with 594 square feet. These are averages reported by the most recent issue of Forbes magazine. The weakened dollar against the Sterling, Euro and…

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