Today, Realogy is announcing that OpenHouse.com will become available to all real estate brokers, which should send up a collective cheer from home sellers around the country. The site will be comprehensive, easy-to-use, and postings will come from an automated feed from each broker’s office.
Real estate brokers may also be smiling because this should sooner rather than later do away with the need to advertise open houses in newspapers. Given that at least 78 percent of all real estate shoppers search online, it just makes sense for all open house listings to be posted there as well.
Realogy’s President and CEO Anthony Perriello and Mike Good, President and CEO of Sotheby’s International Realty Affiliate LLC, issued a joint letter to Sotheby’s Realty owners sharing the news.
“In our opinion, consumers’ extensive use of the Internet in the homebuying process is enabling our industry to shift from expensive classified newspaper advertising into the nearly-free online arena–and with this major enhancement to OpenHouse.com, we are once again leading the charge.”
As a neutral, non-denominational site, OpenHouse.com will be available to every real estate broker for a nominal, one-time set up fee to initiate each non-Realogy’s brokers incoming data feed.
Additional information will be posted on Realogy’s site later today.
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