Google to Gobble GoDaddy?

by Roberta Murphy

Rumors and gossip are are swirling around a possible Google and GoDaddy marriage.

It seems about two years ago, Google MonsterGoogle became accredited as a domain name registrar. Meanwhile, GoDaddy, the worlds largest domain registrar, has been busy filing patent applications for search, VOIP and other technologies that would make it an attractive buy to acquisition-hungry Google.

A few of GoDaddys recent patents would help propel one of Web 3.0s suggested features: Online reputation. Popular eweek says that GoDaddys search results could be filtered and sorted according to the œreputation score of a domain name or that domain name owners reputation.

That should be of interest and concern to all website owners or business bloggers and a relief to those seeking meaningful search results.

When asked about a buyout, GoDaddys CEO Bob Parsons is coy, saying hed like to comment, but couldnt. He also acknowledged to eweek that Google makes a lot of money from parked domains that serve as billboards for paid advertising links. Google, on the other hand, is more circumspect, but acknowledges that GoDaddy is not only a valued partner, but has features that blend nicely with Google Apps features that allow domain registrars to get their online business up and running right away.

On a final note, I have to smile and chuckle just a bit when I think about the now-noticeable percentage of my work week that is spent feeding the Google Monster. It was never an intention, but is something that crept into my life and has somehow became a daily utility.

This article has 3 Comments

  1. Roberta, where in the world did you get this breaking news? I can’t imagine Google selling themselves off…what oh what will we do with no Google. My blogging life seems to center around Google. This is not how to make my Friday!

    -Gena Riede

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